Trade shows and fashion runways are being put on hold, and the fashion industry is embracing technology to recreate a new buying experience for their customers and it seems to stick long in the future.
Global pandemic restrictions have taken away the chances of hosting crowded events and gatherings for a while, be it for intimate studio appointments or for a lavish fashion show. Indoors or outdoors, fashionistas have gone digital and unstoppable with the power of social media platforms.
But now, with technology, the possibilities of the industry to rise has gone high with the virtual showrooms. With the buyers unable to get their hands on the latest collections, brands and designers have gone innovative with digital stores to deliver an immersive virtual shopping experience.
Hyper-Realistic Shopping Experience with VR Showrooms
A virtual showroom allows a brand to build an online space that could showcase their products with an interactive user interface. It could be a 360-degree tour of the designer’s studio/showroom or even a 3D creation that would digitally enhance the shopping experience of your online consumers.
With no restrictions on availability and access, the users could virtually walk through the digital environment according to their convenience and explore their favorite designer’s collection visually.
The technology already existed, but the adoption escalated quickly with the recent challenges due to the pandemic. Brands, of whatever size, style, and price point, are strengthening their digital presence with this virtual experience to give fashion consumers a smooth online buying journey.
Experts believe that this technology is currently in the emergence stage, but the industry is going to make a firm shift towards digital selling as the future demands it. This article will brief you on the reasons why.
The Flip of Fashion Calendar
Initially, fashion shows used to be the way how a brand introduced products and collections. The brands used to have a common calendar to release collections. The recent conversations of how some of the brands are transforming their pattern of presenting collection have got the whole industry mind-boggling.
Shifting from the conventional runway shows, brands are taking a step ahead to be more flexible and available with the virtual showroom tech.
The Virtue of Virtual
The reports say that brands are taking on to virtual showrooms as they are witnessing significantly raising growth during 2020, as an impact of the pandemic restrictions, but the industry ensures that these advantages are still going to stick in the future even after the physical channel reopens. Virtual showrooms are being considered to be a reimagination than just replications, as the digital platforms are adding new values for the buyers.
As the virtual showroom developers deliver multiple tools to functionally equip the virtual showroom platforms, there has been an evident rise in the volume of pre-book products. The convenient availability of realistic virtual showrooms allows the buyers to make frequent purchases from their favorite designer brands.
The Industrial Evolution
With uncertain conditions arising globally, there are several other industries that have shifted to the “new normal” of virtual. The post-pandemic era would raise the demand for a hybrid approach of virtual and physical showrooms, bringing in possibilities for the consumers to review the collection digitally, and then a visit to the on-ground store would assist them in shortlisting products.
Virtual showroom providers are easing tasks for brands with this new business model by adding functional features like virtual assistants, virtual try-on, and much more. The real-time experience with interactive style boards creates better chances to improve the conversion rates. The 360-degree imagery and ultra-realistic design make the buyers’ shopping experience immersive.
Virtual is Vogue
The impact of the pandemic has indeed forced the fashion brands to embrace virtual showroom solutions, but fortunately, the VR showroom software developers have creatively renovated the platform with tools and services to add more value to the industry.
As the fashion industry keeps its consumers in style, virtual showrooms are going to keep fashion brands in the trend, be it now or even in the long future!