Product pitching is a step taken by big companies to promote their new creation in front of a huge audience. This process allows these companies to instigate an urge to buy the item in the mind of the audience.
However, tempting consumers to empty their pockets is not an easy task. Months of planning and brainstorming is required to develop a stage where the product can be presented in front of the users.
With consumers becoming more sophisticated with their choices, it has become essential for the companies to present engaging and interactive experiences that can impress them. Heightened personalized experiences are what customers are looking for.
Virtual Reality is one such technology that allows a company to present its products and services in a new limelight. It allows a person to enter a different world through the means of a virtual simulation enabled with a VR headset.
In the simulation, the person can interact with the digital representation of the objects and see all its features in a 3-dimensional format.
VR bridges the gap between a company and its consumers. An interactive virtual experience that spans in a complete 360° direction blended with high-degree audio quality can make a strong impression in front of the users which can tempt them to buy the product.
Virtual Reality is the future of marketing as it gives the consumer a personalized buyer’s journey that no other medium provides. It is the best tool to grab the attention of the user.
This marvelous technology can be used in several places for promotion purposes. Some places where virtual reality can be used for marketing purposes are:
- At conferences, road & trade shows, and events:
Several people visit an event or trade shows related to their interest and so does vendors who want to attract these people towards their services and products.
On most cases, it is not possible for the company to carry their large products with them to these events for display. In such cases, a virtual reality experience can come in handy to give the visitors a simulation of the product.
Also, the person can see the actual working of the product in its ideal working environment. For example, a person from an event in a city can see a virtual simulation about the working of a windmill working on a high-terrain location.
Also, VR simulations allow a company to stand out from the general crowd of vendors which in turn can help it to make an impact during the event resulting in better sales.
- In meetings with clients:
One of the biggest difficulties associated with client meetings is to express the correct information about the product/service to the client and to make sure that he understands the details accurately.
The way in which a product is presented during a face to face meeting can make a huge difference in the success of the meeting.
With the use of virtual reality correct and appropriate information regarding the products and services of the company can be presented to the client. This will also ensure that none of the details are delivered in an incorrect or inappropriate way.
It will also make a long-lasting positive impression on the client which in turn can result in a successful meeting for both the clients.
VR automobile showroom is an example of such cases. Through the use of a virtual reality headset, an automobile company can present its vehicles in a virtual simulation to a client. The client will be able to visualize the details of the cars correctly in different colors with additional body parts.
- Ability to be distributed on multiple platforms:
With the use of cheaper virtual reality headsets like Google cardboards, end-users are also experiencing immersion simulations form the comfort of their homes.
By posting the stereoscopic video of the simulations of its products online, a company can allow a potential consumer to witness and interact with the product from its home. He can learn its complete usage and the correct way to use it before he even purchases it.
These stereoscopic videos will provide a new and enthralling experience which in turn will tempt the online user to buy the product.
The best part about this is that not many companies are making use of VR on the online platform. By presenting a new visualizing medium to its users, a company can gain an edge over its competitors.
This process can also increase the engagement of users on the website of the company which in turn will increase the SEO ranking of the company.
Several different use cases of virtual reality have emerged. However, by using the technology of virtual reality for sales and marketing purposes can help the company to present its products in a unique manner and help it to drive more sales.